Design Document: Grouping and Labeling the Content

Sorting it Out
To begin, it is best to try to divide all of the content into groups. If possible, try to limit the number of groups to a maximum of seven. Generally, if you are getting more than that, you can likely place some of the groups together. This all depends of course on the site, but a good rule of thumb is seven. You will also want to have all those who contributed to the content inventory to do the same - give them the same instructions, seven groups and to list all of the content within those groups. You would also like for them to name each group. This can be very useful in coming up with section names for each part of the site.

Once you have collected everyone's input, you will need to see how the content played out. Where you see consensus, take it. Where there is little or none, place that content where you see best. The object here is to find a home for every single piece of information. Next, call the gang back to review how the content has been grouped and labeled.

I like to use flip charts for this. I have one page for each content group. At the top of the page I clearly write the group name and below I list all the content for that group. I have as many pages visible as possible. Then, as a group we go through each content item and agree on its placement. Remember to include the functional requirements as well.

Getting consensus at this point is crucial. If content gets moved around or added after this point it can really throw a wrench into all of your planning.

After the meeting you will need to take your charts and revise the groupings. You will now have completed the third section of your design document -

3. Site Content

3.1 Content Grouping and Labeling - this shows all major groups and sections with what content falls under each. You should also support the reasons for each groups existence with a paragraph (how it achieves goals, how it appeals to the target audience).

3.2 Functional Requirements - this indicates all functional and transactional elements of the site. You should also carefully explain the process of achieving the functionality (review questions - feasible, time, money, technology, etc.).

Appendix B Content Inventory - You will want to include all of the main content inventory list for reference.